Job Overview:- 

We are looking for a creative SEO specialist to optimize the content on our website based on analytics and keyword research. The SEO specialist will also be responsible for researching advertising and website layout trends that will generate more page traffic.

Responsibilities:- 

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

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Desired skills:- 

• Knowledge of SEO practices.
• Familiarity with google analytics and other analytic tools.
• Excellent written communication skills.
• Ability to multitask.

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